“We wanted to optimize the quality of the foams and focus on load balancing,” explains Michèle, product manager. During development, the UBIC 40 LD was tested by the female mountain leaders of the Chamonix Guides Company. They liked its functions, which enable summer and winter use – hiking and snowshoeing. The Ubic was designed for versatility. “The idea was to seek an innovative, modular system for carrying any alpine equipment item,” adds the backpacks chief. “Personally, I'm a fan of this Variloop™™ system for fastening snowshoes or skis. I also like its snug, wraparound, well-padded hip belt, covered with 3D mesh, and the double pack-base compartment. It will also hit the spot with its efficient load adjustment and modern personality, tailored to adventures, treks, hikes and snowshoe excursions." People dig its distinctive looks.